Communicator, which was revealed by Marketing last year (October 9, 2003), enables customers to send instant messages, texts and make voice and video calls to landlines or mobile phones, through a computer. Consumer trials of the service begin next month, with a full launch in the autumn.
Gavin Patterson, group managing director of BT's consumer business, said that it will support Communicator with above-the-line and direct marketing activity that will break this summer.
It will also flag up its integration with the BT Together payment plan to charge for calls made to landlines and mobile phones at standard call rates.
BT will use Communicator to boost its flagging voice calls business as new market entrants such as Carphone Warehouse and One.Tel continue to grab market share.
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