BT Retail has moved head of consumer communications Katrina Lowes
into a new role as head of marketing operations for major business. The
shift comes as part of a restructure of marketing services which sees
its business and consumer teams merging.
Lowes, who has been one of the key marketers behind BT's advertising
campaigns, will now report to Simon Kelly, head of marketing for major
business at BT Retail.
Her previous role has been taken up by head of business communications
Catherine Kehoe, who will oversee both consumer and business
communications for the BT Retail division. Kehoe will continue to report
to Amanda Mackenzie, director of marketing services at the division.
Kehoe will bring together two teams of 20 that previously worked on
business and consumer communications.
Mackenzie said the changes would lead to a more uniform approach.
BT Retail is set to launch TV ads for the next instalment of its BT
Together campaign on Monday. It will highlight the availability of free
evening and weekend calls.
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