The telecommunications firm made its first move into the financial services market in July, when it launched the BT credit card through MBNA. The card rewards BT customers with 1p off their bills for each 拢2 of the first 拢250 they spend each month. Beyond this point, they receive 1p off their phone bills for every 拢1 spent.
Sources close to BT said it plans to diversify further. It launched IPTV service, BT Vision last December, which has been supported by a range of activity, including the launch of a customer title called On. The 52-page bi-monthly magazine launched earlier this month and is distributed to BT Vision households.
The review process will not affect BT's incumbent direct agency OgilvyOne, which is not believed to be involved in the pitch process. The launch of the financial products will be backed by a multi-channel promotional drive, including direct mail. The review is being handled by BT.
BT was not available to comment on the matter.
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