BT "Helicopter" by Abbott Mead Vickers BBDO

July 05, 2016

The latest ad from BT starring Ryan Reynolds shows how strong a Wi-Fi signal could be with the brand's Smart Hub.

The ever-charming Deadpool star goes to great lengths to demonstrate the power of the Smart Hub, risking life and limb as he dangles from a helicopter.

The TV campaign is supported across out-of-home, radio and social media, and includes a behind-the-scenes film (created with tongue firmly in cheek), which is available on YouTube.

Credits

Marketing director
Dan Ramsey
General manager
Dahyana Paga
Head of comms planning
Ajay Joshi
Senior marketing manager
Nidhi Bhasin
Creative agency
Abbott Mead Vickers BBDO
Creative director
Paul Brazier
Creatives
Gary Lathwell
Richard Peretti
Agency planner
Julian Earl
Agency managing partner
Justin Pahl
Agency senior board account director
Gemma Findlay
Agency senior account director
Sara Abaza
Agency senior account manager
Natasha Hoban
Agency producer
Yvonne Chalkley
Agency assistant producer
Zoe Cunningham
Media agency
Maxus
Media business director (Maxus)
Tom Green
Production company
Caviar
Director
Nick Jasenovec
Production executive producer
Nicola Kenney
Post-production company
The Mill

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