BT enlists access hotspots to offer Openzone launch

December 19, 2002

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BT enlists access hotspots to offer Openzone launch

BT is to roll out its remote access broadband service Openzone, after signing deals with Costa Coffee, Hilton Hotels, Jarvis and Thistle Hotels to provide 'access hotspots' for the system.

It has also unveiled a logo, designed by branding agency SAS, that will signify to customers that Openzone is available. Openzone is the first in a number of BT products and services to be badged with what BT calls a 'visual identifier' alongside the BT logo.

Aimed at businesspeople, Openzone enables customers with laptops and devices such as PDAs to access remote broadband internet connections.

It has been tested at around 60 'hotspots' since the summer and will be expanded to 400 locations by June.BT plans to have 4000 access points within three years.

BT Retail chief executive Pierre Danon has predicted Openzone will generate £30m for BT within three years, for an investment of less than £10m.

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Marketing