Written articles as well as a video and podcast from the 'Competing in the New Economy' report are available from the FT's , with the podcast also available on the iTunes music store. Registration details are required to access the video and podcast.
In addition, the articles were printed in a booklet for BT, which ordered 10,000 copies to distribute to clients.
The video and podcast are introduced by Andrew Edgecliffe-Johnson, the FT's media editor, and feature commentary from several big business executives.
They include: Paul Coby, chief information officer at British Airways; EasyGroup entrepreneur Stelios Haji-Ioannou; David Burden, chief information officer at Royal Mail; Alfred Hermida, technical editor of BBC News; and Gary Bullard, managing director UK at BT Global Services.
BT is directing more of its spend to online and away from TV. Its 2005 spend on online was £15m, accounting for 17% of its total media budget. It is currently working with PHD and Zed on media strategy.
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