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The British School of Motoring (BSM) is sponsoring a new game on

virtual world Dubit in a move to attract young learner drivers.

The game is called Test Driver, and players have to navigate their way

round a course in a BSM learner car in the quickest time possible,

avoiding oil spills and wandering cows. Players are then given the

option to click through to BSM's own site at the end of the game.

Throughout the Dubit world, BSM-branded cars can be seen parked on the

virtual streets. "It's a better way of promoting than standard

advertising as the users are interacting with the brand," said Adam

Hildreth, managing director at Dubit.