According to Sky, their service has almost national coverage, while 27-28% of the population have little or no Freeview coverage.
The low-key launch will not be supported by a national ad campaign but will focus on these key regional areas of the
A spokesman from Sky explained: “Our core business remains pay television, it remains our priority and the focus of marketing is our pay-TV products.”
Initially ‘Freesat from Sky’ will only be available through Sky’s call centre, via a dedicated customer line (0870 606 1111,) keeping it totally separate to pay-TV.
The £150 one-off payment will include a mini-dish, Sky box, installation and a viewing card giving access to 140 digital TV channels and over 80 digital radio stations.
Customers can choose to add on a Sky pay-TV service at a later date. A Sky spokesman said: “We expect over time that a proportion of customers who take up the offer will also choose to receive a pay-TV package, but it is the choice of the individual viewer.”
Sky said they are not setting any sales targets for the Sky box at the moment and have no set targets for converting existing Freesat customers to pay-TV.
The introduction of Sky’s free service follows a high-profile advertising campaign launched at the beginning of this month for pay-TV.
Sky said the campaign was designed to ‘reintroduce’ Sky to non-subscribers as an entertainment company rather than a technology specialist or simply a satellite provider.
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