The brand is searching for a star to front its TV advertising campaign and is offering a £10,000 prize to the winner, £5,000 to the second-placed entrant and £2,000 for third place.
The campaign is being run under the title b:effortless and invites users to submit videos of themselves performing tricks effortlessly.
Users can also enter the competition through brylcreem.com. Brylcreem's b: range is its unisex portfolio of products, launched earlier this year.
Other online activity to promote b: includes MSN Messenger theme packs.
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