Talk folded in January after its backers Hearst and Miramax pulled the plug on the magazine, which had run up losses of more than £28m.
Speaking at a conference in London, Brown said she believed that Talk could have been a hit if she had been given at least five years to make it work.
She blamed the advertising slump caused by September 11 on her backers' decision to close the title so early in its life. "September 11 changed our business forecast entirely," she said. "Our partners would have had to take a big financial hit to ride it out and did not feel they could."
However, at the time it was reported that Hearst had been trying to find a way out of the venture before the terrorist attacks on the World Trade Center.
Brown also highlighted more than 400 columns in the New York press that were less than favourable about the magazine, as contributing to the its downfall.
She said that Talk was "the favourite bloodsport of the press".
Brown said: "I warned staff that it would be bad but by the end of it we thought we had fought more wars than Kabul."
However, Brown did admit to some mistakes, such as picking the wrong type of paper stock, which upset advertisers. She also said that too much time was spent on building the financial and operating structure of the magazine, rather than the creative process.
The February issue was the magazine's last. It was launched in August 1999 at a glitzy New York party in the shadow of the Statue of Liberty.
Talk closed with a circulation of 670,000 and advertising revenues that increased by 6% in 2001. While this compares well with the average fall of around 12% suffered by most of the US market, it was not enough to keep the magazine afloat.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
