United Kingdom

Brother 'labels' by Grey London

August 22, 2011

Brother 'labels' by Grey London
Brother 'labels' by Grey London

Brother is running a 拢1.5 million UK-wide campaign, created by Grey London, that asks people in locations on Route 66 how they would label themselves.

The TV spots will also be made available on Facebook and YouTube and be supported by print ads.

Credits

Director
James Gooding
Creative director
Nick Rowland
Copywriter
Sam Haynes
Art director
Lee Trott
Planner
Anna Vogt
TV producer
Ellie Gibb
Account management
Eve Calderwood
Albert Ponnelle
Editor
Ben Campbell
Cut & Run
Assistant editor
Sally Cooper
Cut & Run
Post-production
The Mill
Music
Lemonade Drinkers

Featured in this story

RELATED CAMPAIGNS

Brother 'the printer orchestra' by Grey London

Rubicon 鈥淏ig flavour behaviour鈥 by Lucky Generals

Women's Tennis Association 鈥淭his is not a tennis court鈥 by Brothers & Sisters Sports Club

Sue Ryder 鈥淏ack for a moment鈥 by Impero

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access