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The company is working with the AAR to identify an agency to develop a media-neutral campaign that will run across Europe.

Antony Peart, advertising and communications manager for Brother International Europe (BIE), said: ‘We work with a wide range of agencies in the UK and also in Europe; with regard to this particular project, we are working with AAR to help us to identify the best talent suited to the brief and to assist us in making an informed and balanced decision.'

Peart said that the appointment of an agency did not affect existing agency relationships: ‘We enjoy excellent relationships with a range of agencies and our decision to work with AAR on this specific brief does not affect those relationships.'

In September, Brother UK appointed agency The Raft to enhance its ‘At your side' branding in its marketing activity. BIE also works with TBWA\ Manchester.