Broadband provider Be Broadband, a wholly owned subsidiary of O2, has signed up to the Unanimis Response digital sales network.
The deal, which will run across the digital agency's network, has been brokered by BLM, with Unanimis utilising its network to increase sales and deliver against Be's return on investment targets.
Be Unlimited's marketing director, Richard Broadbent, said the deal "allows the company to run cost effectively on premium sites".
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