Pepsi Lipton International is a joint venture between PepsiCo and Unilever and Ice Tea was previously distributed by Unilever. Unilever retains ownership of the Lipton brand and will continue to distribute Lipton Hot Tea in the UK.
Lipton Ice Tea is already distributed in the UK and last year there were sales in excess of 6m litres within impulse and grocery channels. There are currently four variants in the range.
Bruno Gruwez, marketing manager at PepsiCo, said: ‘The new addition of Lipton Ice to the Pepsi family underlines the continued expansion of the portfolio, which offers customers an increasing range of choice.'
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