The ‘Put on a Panto at Home' promotion runs across packs of Robinsons and highlights the brand's sponsorship of First Family Entertainment pantomimes.
Robinsons is currently running a national ‘Search for a Star' campaign, which encourages performers between six and 16 to audition for a part in their local shows.
As well as an on-pack drive, the campaign will be supported with point-of-sale material and digital activity. The dedicated campaign microsite acts as an online panto producer where children can stage their very own show.
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