Britvic reports positive sales growth in run up to Christmas

LONDON - Britvic has today announced 11% sales growth across the group's drinks portfolio in the 12 weeks to 20 December 2009.

Robinson: brand bolsters Britvic's profits
Robinson: brand bolsters Britvic's profits

Total group sales over the period reached £242.7m. In the UK, Britvic witnessed a 20.1% sales growth in the carbonates. The company said every carbonates brand grew, especially Pepsi, 7UP and Tango.

In the stills category sales increased by 9.6%, driven by long-established brands such as Robinsons and J2O and more recently-introduced brands such as Fruit Shoot H2O and Gatorade.

Britvic Ireland's contribution of £48.4m for the three months to 31 December 2009 was down by 3% on the same period in the previous year and underlying euro revenue down 10.1%.

At the tail end of last year Britvic launched a promotional campaign focusing on the British pantomime season. The 'Put on a Panto at Home' promotion ran across packs of Robinsons and highlights the brand's sponsorship of First Family Entertainment pantomimes.

Today's results follow the soft drinks giant reporting a 23% rise in its full-year profits in November.

The company anticipates that the GB soft drinks market will "continue to demonstrate resilience" throughout 2010.

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