The figures are from Pact, the trade body for the independent television, film, animation and interactive industries, and research is sponsored by UKTI, ITV Studios Global Entertainment and BBC Worldwide.
Australia and New Zealand imported 65% more British TV year on year in 2008. Together with Europe and other Rest of World territories, these regions accounted for 78% of completed programme sales, up 20% on 2007.
The biggest recipient of UK TV continues to be the US. It is responsible for 36% of total export revenue which was an 11% increase on 2007 to £350m. This was partly due significant revenue contributions from DVD and licensing.
Licensing of television brands for merchandising and other purposes accounted for 43% of the increase in total revenue, rising 66% to £215m. Co-productions however decreased by 28% to £41m.
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