British Legion 'two minute silence' by 2AM
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Advertiser
British Legion -
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Government / Non-profit, Associations/institutions and Charities
2AM, the production company, and director Matthew Donaldson have created 'two minute silence', a 'music' video for this years' Poppy Appeal.
The aim of the campaign is to get the video to number 1 in the charts on Remembrance Sunday.
If it does, Radio 1 would have to play two minutes of silence on the radio, something which has never been done before.
There is a Facebook page dedicated to the campaing hosted by the British Legion at
The campaing was devised by Joe Sinclair creative director at Burson-Marsteller UK.
The video features ex service men who are helped by the British Legion alongside music stars Thom Yorke, Plan B and Mark Ronson.
