The provides information for anyone interested in or involved in horseracing including owners and breeders, racegoers and people who want corporate information on BHB.
The content management system, designed by rmg:black cat, allows 59 individual racecourses to update their own information on the site, as well as allowing promotional offers to encourage greater attendance at races.
Chris John, marketing director of BHB, said: "The launch of the comprehensive, unique website is an important step in bringing together all the marketing work that the BHB undertakes."
Rmg:black cat is J Walter Thompson's new relationship marketing agency. It is was formed by the merger between Black Cat and rmg:connect, and is headed by managing director James Clifton. Clients include Mercedes, Motorola and two projects for the Department of Health and the Home Office.
Simon Bolton, CEO of JWT UK Group, said: "Just as JWT is known for creating enduring brands, rmg:black cat is all about creating enduring relationships. Working together, we will bring the best specialists in all disciplines together to deliver truly seamless solutions to our clients internationally."
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