Credits
Head of social marketing and brand, British Heart Foundation
Account manager
Planner
Innovation director
Media agency
British Heart Foundation 'the hope tank' by Glue Isobar
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Advertiser
British Heart Foundation -
Agency
glue Isobar -
Sector
Agencies, Government / Non-profit and Charities
Glue Isobar has created a virtual fish tank for the British Heart Foundation in aid of its Mending Broken Hearts Appeal.
The campaign centres around the zebrafish, which can repair its own heart. The virtual aquarium takes over the charity’s homepage and social media channels.
It was created by James Leigh and Darren Giles, and art directed by Ian Byrne at Glue Isobar and Jakob Nylund at North Kingdom.
