The pitch is being handled by the AAR, which has already drawn up a shortlist of undisclosed agencies. The BHF does not have a retained agency, but instead prefers to call a competitive pitch on a project-by-project basis.
The charity is the largest funder of heart disease research in the UK, helping to educate the public and health professionals about heart disease. It also provides life-saving cardiac equipment and support for rehabilitation and patient care.
The BHF has a strong track record of creating stand-out campaigns that have grabbed public attention, including drives showing blood clots travelling around the body and a campaign that focused on the dangers of smoking by featuring fatty deposits being squeezed from an artery.
It is currently running a campaign, created by TBWA\London, featuring a man's chest being crushed by a tightening belt to illustrate the symptoms of a heart attack.
The "doubt kills" campaign features the strapline "A chest pain is your body saying call 999" and encompasses online and print work.
It is aimed at UK adults aged over 45 and is hoping to cut the average two-and-a-half-hour delay that currently exists before heart attack victims receive treatment.
A spokeswoman for the BHF confirmed the pitch for the spring brief.
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