Chris Jansen, Strategy and commercial director and managing director at British Gas said: ‘We will launch a Christmas campaign to say we will look after you 365 day a year, so British Gas engineers are on call on Christmas Day and we'll see several thousand customers. We will have hundreds people working Christmas Day - to say we're here to look after your world every day of the year'.
The ad campaign, created by CHI & Partners, launches on first week December.
See tomorrow's issue of Marketing for profile with British Gas marketing chief Chris Jansen.
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