British Army 'no fools' by Publicis
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Advertiser
Army -
Agency
Publicis London -
Sector
Government / Non-profit and Public sector
An April fools campaign by Publicis for the British Army is aimed at encouraging people who have fun on April Fools but aren't fools to enlist in the Army.
The work features a striking visual of a figure ‘1’ made up of white type against a black background.
