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BBH's swan song for British Airways is a new pre-flight safety video that doubles as comedic entertainment.

Created in collaboration with Comic Relief, it features popular British celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton. The famous faces audition in front of comedian Asim Chaudhry, playing his People Just Do Nothing character Chabuddy G, for a part in the video while simultaneously demonstrating safety procedures. It will be on-board British Airways flights from 1 September. The work was created by Paul Silburn, AK Parker and George Brettell, and directed by Becky Martin through 2am Films.