The campaign, created by Bartle Bogle Hegarty picked up the top accolade for gongs for Best Press Consumer Advertising ±±¾©Èü³µpk10, Best Poster Advertising ±±¾©Èü³µpk10, Advertising ±±¾©Èü³µpk10 of the Year - over £250k media spend and Integrated ±±¾©Èü³µpk10 of the Year.
The judges commended Virgin Holidays with a Silver Award for Best TV Ad ±±¾©Èü³µpk10, which featured ‘demanding diva' Charlotte Church.
Other winners at the show included TUI Travel's ‘XL: Here to help' campaign, created by Beattie McGuinness Bungay, which picked up the prize for Best Budget TV Ad.
Best Online Ad went to airline Emirates for its ‘Miles Better Regional ±±¾©Èü³µpk10', created Chemistry, which picked up a Silver Award.
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