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British Airways has launched a new campaign with OgilvyOne to promote its Executive Club loyalty programme

OgilvyOne has launched the first phase of enhancements to British Airways’ Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map.

Together with British Airways and Avios, OgilvyOne has created an interactive map of the world for Executive Club members. Members can search by specific destination, date, or their current balance.