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Adam & Eve/DDB is working with the group lobbying to keep the UK in the European Union ahead of the planned referendum in 2017.

The agency helped name the Britain Stronger in Europe  group and created the campaign’s launch film. It shows people from all walks of life – from the Innocent founder Richard Reid (pictured) to the businesswoman Karren Brady to a student – explaining to camera why staying in the EU is important to them. The ad was unveiled at Old Truman Brewery in London on Wednesday. It was written by Ben Stilitz, art directed by Colin Booth and directed by Tomboy through Tomboy Films.