In this video, produced in partnership with , we speak to Rob Lowe, marketing and product development director at the BBC Worldwide and Shadi Haliwell, marketing and creative director at Harvey Nichols - formerly at O2.
Bringing marketing and product development together can be a 'Eureka' moment
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look at how passion for customer and product can make a difference to marketing's role and perception in the boardroom.