A whopping 90% of people delete apps they’ve downloaded onto their smartphone within the first year. Why? Many apps aren’t offering the consumer anything new or innovative; the majority of retail apps are simply a feature-poor version of the company’s or brand’s main website. Add slowness or unreliability into the mix and you’ve got a recipe for customer loyalty disaster.
But get it right and for retail businesses that exist mostly (or even solely) in the offline world, digital technology – specifically customer engagement mobile apps – can work in harmony with (and even improve) offline operations.
Research by leading retail app firm Apadmi reveals 97% of smartphone users never go shopping without their smartphones.
The trick is for brands to not only develop a mobile app that drives online revenues but also drives traffic to their bricks-and-mortar locations. Digital loyalty can drive up revenue, reduce churn and enhance customer engagement.
Customer engagement app experts White Label Loyalty provide a custom-built digital loyalty solution that offers a seamless, fully integrated way for brands to have a mobile-first approach. Mobile app technology can be easily integrated into traditional operations, using the power of digital to add value to real-world retail experiences.
