Meadowhall is one of the largest shopping centres in Yorkshire and spent £421,198 on media in the 12 months to the end of July 2009, according to The Nielsen Company, more than half of which was on TV.
But the independently owned media agency, which has offices in Leeds, Manchester and Birmingham, has dispensed with its new business director Louise McKee, who left the company last month. Her duties have been taken on by Manchester managing director Chris Broadbent.
He said the changes mean Brilliant will be able to "develop a coordinated marketing plan across all three offices that leverages its position as the UK's largest independent media specialist".
Before joining Brilliant in October 2008, McKee worked as an account manager at Galaxy Radio. She was previously an account director at Manning Gottlieb OMD and a planner at Optimedia.
Brilliant's total billings in the year to 31 August 2009 were £87.5m, according to The Nielsen Company. Its clients include supermarket Asda, online booking site Netflights.com, home-furnishings store DFS and video rental chain Blockbuster.
Brilliant is also part of the ComVort Group network, which enables owner-managed agencies to deliver integrated media campaigns for clients on a pan-European or global basis.
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