±±¾©Èü³µpk10

Buena Vista Home Entertainment, the home video division of Disney,

is using real mirrors on six-sheet posters for the first time to promote

the release of Snow White and the Seven Dwarfs on video and DVD. The

campaign, by Duckworth Finn Grubb Waters, positions the mirrors below

the line 'Magic mirror on the wall who's the fairest of them all?' and

will appear in London Underground stations from October 1. TV spots will

also target parents.