E4 has teamed up with Entertainment Film Distributors to promote the nationwide release of Hairspray, starring John Travolta, on 20 July. The campaign, developed by MediaCom, will see E4 run its first commercial competition for the two weeks leading up to the premiere.
Lexus has been booked as the first campaign on Clear Channel's super-size 48-sheet on London's A40 Western Avenue. The site, which is six times bigger than a standard 48-sheet at 112.5 square metres, achieves 3.5 million impacts per month, according to the Department for Transport.
Radio owner Laser Broadcasting has named former Conservative minister and Olympic silver medallist Lord Colin Moynihan as a non-executive chairman, with immediate effect.
Esure's specialist car insurance brand for women, Sheila's Wheels, has signed a six-figure deal to sponsor UKTV Gold, brokered by media agency Carat. Under the six-month sponsorship deal, which starts in mid-July, Sheila's Wheels will sponsor a strand of programming called "Leading Ladies", including The Vicar of Dibley, Keeping Up Appearances and The Catherine Tate Show.
AOL has begun rebuilding its senior team by hiring Microsoft's Michael Steckler as vice-president, interactive marketing.
EuroNews has joined forces with Jalipo, an online marketplace for TV, to provide a free live internet TV service. Online viewers will be able to access the seven-language versions of EuroNews without subscription.
ZenithOptimedia has brokered a six-figure deal between Paramount and Microsoft Digital Advertising Solutions for the promotion of Transformers: The Movie. The campaign is the largest single digital investment from a Hollywood studio in the UK.
GCap Media has made two marketing appointments to Xfm South Wales, which won the new analogue licence in April. Lisa Fairclough joins as marketing manager, while Nick Miles has been appointed as events manager.
Video search engine Blinkx has announced a syndication agreement with Sesam.se, one of Sweden's leading search engines.
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