
±±¾©Èü³µpk10 – WKD is launching a scratchcard promotion for its WKD Iron Brew product in pubs and bars. Winners will receive vouchers for various WKD products. The campaign will be backed up by sampling activity.
Agencies - Jane Richardson is to join independent promotional staffing and campaign agency PeoplePeople as head of staffing. PeoplePeople is an independent subsidiary of experiential marketing agency RPM. Richardson’s role will entail managing the staffing team, further developing the successful business brand of PeoplePeople as well as playing a key role in driving new business.
Digital - Vodafone has launch a website to support parents understand their children’s online activities. , has been developed with leading parenting website (www.mumsnet.com). The aim of the site is to help parents get to grips with their use of mobiles, Twitter and other online social media.
±±¾©Èü³µpk10 – Matalan has tied up with DVD rental retailer Blockbuster, which offers Reward Card holders to take out any DVD or Blu-Ray rental plus a standard bag of popcorn for £4. The offer, which was negotiated by Cocktail Marketing, is available until the 24th December.
Incentives - Projectlink Motivation has launched The Festive Shop; an online platform designed for the Christmas corporate gift market. The Festive Shop offers a choice of selected Christmas gifts across a range of budgets. The process allows clients to select gifts for their employees, customers or suppliers or individual accounts can be set-up to allow them to choose their own gifts.
Gift vouchers - The Bonusbond gift corporate gift voucher is going to be targeted at the consumer market for the first time. Bonusbond can be spent at over 25,000 of many of Britain’s favourite retail outlets including Argo, Boots, Debenhams, GAME, Halfords, Homebase, Waterstones and WH Smith. Following a successful trial, the firm is now enabling consumers to buy the vouchers, in £5, £10 and £25 denominations, directly online.