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BrewDog has launched a campaign promoting its inclusiveness and sustainability credentials.

The work by Droga5 London centres on a 90-second film directed by Jeff Low and produced by Kwok Yau at Biscuit Filmworks. It shows the varied cast of characters for whom BrewDog is suitable and highlights its tree-planting activities.

The TV ad, created by Ash Hamilton and Sara Sutherland, will debut during the FA Community Shield on ITV on Saturday, 7 August. It is supported by out of home and print executions.