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To mark Breast Cancer Awareness Month, Breast Cancer Care has partnered with Instagram on a campaign that features a cast with diverse skin tones, body shapes and breast sizes.

With an all female cast and crew, it offers a step-by-step guide on how to check for lumps. Motivated by the fact many women fail to check regularly, despite making time for social media, the campaign centres on Instagram's Boomerang tool, encouraging women to share a #Booberang throughout October.