Breast Cancer Now is the official charity partner of Stylist Live and has partnered with Zeven Media to create an engaging donation strategy. The approach will allow guests attending the three-day fashion festival, which is taking place from 13-16 October, to donate directly to the charity in exchange for a snap in their bespoke branded contactless payment booth.
Guests can upload their images to social media, and also gain a print out to take home. As well as taking a photo they can sign an inspirational wall to pledge that they will check their breast more regularly.
Stylist Live will be hosted at the Business Design Centre, with more than 100 top fashion and beauty exhibitors, influencers and inspirational speakers coming together to give readers of Stylist magazine exclusive experiences from catwalks to the newest trends to pop up beauty parlours.
Josh Cook MD of Zeven Media said: "We are really excited to be working with Breast Cancer Now at Stylist Live and think that this is a great way to engage directly with their target audience whilst welcoming donations to the worthy cause."
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .