Breakfast Briefing: Toyota overtakes VW as biggest car brand, Facebook updates search, red meat cancer risk

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Sara Spary

October 26, 2015

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2-3 minutes

Breakfast Briefing: Toyota overtakes VW as biggest car brand, Facebook updates search, red meat cancer risk

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Toyota overtakes embattled Volkswagen as the world's biggest car brand, Facebook updates its search feature to make it easier to find embarrassing old posts and the World Health Organization addresses the cancer risk of red meat.

Breakfast Briefing: Toyota overtakes VW as biggest car brand, Facebook updates search, red meat cancer risk

Toyota regains place as world's biggest carmaker

Toyota has regained its crown as the world’s biggest car company by sales, displacing Volkswagen as the brand

Volkswagen had overtaken Toyota in global sales for the first half of 2015, threatening to end Toyota's three-year reign. However, consumers would only have been of the reporting period, minimising its impact. The results reflect a slowdown in emerging markets.

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WHO to set out whether red and processed meat is cancer risk

The World Health Organization is expected to reveal whether some meats should be classed as carcinogens today.

The agency's cancer body has been reviewing evidence on whether red and processed meats increase the risk of bowel and other cancers. UK advice says eating a lot of red and processed meat probably increases the risk of bowel cancer but can be eaten as part of a healthy diet.

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Facebook has made it easier to search old posts

Facebook updated its search function late last week, indexing the social network's two trillion posts in a way that makes it much easier to dig out your friends' old status updates, The Telegraph reports.

In a nod to Twitter, searching for terms like "posts about drunk" or "posts about ashamed" will now dig out status updates from friends, as well as updates from other Facebook members who have made their statuses public and news sources.

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In case you missed it...two longer reads

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman.