LONDON (Brand Republic) 鈥 US cable channel Bravo has had to pull a series of print ads promoting the UK ITV hit comedy series Cold Feet after they were rejected by number of US publications for showing a naked man鈥檚 bottom.
The advertisement, designed by G WhiZ 鈥- a subsidiary of Grey Global Group 鈥- depicted a shot of the backside of James Nesbitt, who plays Adam in the show, with a red rose protruding from it. The scene, from the first series, was accompanied by the tag line, 鈥淵ou will never look at television (or roses) the same way again鈥.
Representatives from a US TV guide refused to carry the campaign, while a number of other magazines, including the New York Times, and the San Diego Union Tribune, said they would prefer to carry an alternative.
Bravo is undertaking a major marketing campaign to promote the launch of the series in 25 markets across the US. It will use national and local print, spot cable and video media.
Cold Feet has won critical acclaim and a number of awards, including the 1997 British Comedy Award for best television comedy drama and the Golden Rose of Montreux.
Bravo has bought the licence to show all 21 existing episodes of the series.