Since Jules Verne gave shout outs to real shipping and transport companies in his 1873 novel, Around the world in 80 days, branded integrations have come a long way. Today, with the myriad disruptions to traditional ad models, there's fresh impetus behind brand integration as companies search for more authentic and surefire ways to connect with audiences.
±±¾©Èü³µpk10 brought together thought leaders in advertising and content during Cannes Lions 2016 to discuss new opportunities for brand integration. What's new, and where are we headed?
Part 1 here. Coming soon - Parts 2 and 3