Most – if not all – retailers see the value of the Chinese customers. As China opens up, so do the commercial opportunities. China is no longer just the factory for Western goods, it’s become one of its biggest consumers.
The opportunity to capitalise is vast… engaging this audience outside China’s boundaries can be a bountiful strategy – but you’ve got to do it right.
So what is the full potential? What motivates Chinese consumers, what trends or events influence daily life? How can you create the right messaging for these audiences – how and when can you reach them?
±±¾©Èü³µpk10’s global technology editor Emily Tan and expert speakers explore these critical questions and more at a breakfast session on 21 November from 9am – 11am at One Moorgate Place in London, in partnership with Digital Retex.
"This event represents a unique opportunity for all brands targeting Chinese consumers. We will share practical advice about how WeChat and the tools implemented by its partner Digital Retex can play a crucial role in reaching and engaging Chinese shoppers travelling to Europe, through bespoke and geolocalised ad campaigns and notifications, and innovative social contents" says Fausto Caprini, managing director at Retex SpA.
Five key questions we explore are...
- How do you match creative to Chinese tastes?
- How can you attract Chinese consumers here in the UK?
- How do you engage Chinese consumers using their native technology?
- How can WeChat help reach this demographic at scale?
- Are you leveraging al of the channels available to you?
Three must-see speakers…
Francesca Sieler, head of global marketing & PR, Lulu Guinness
Francesca has been Global Head of PR and Marketing at iconic British fashion retailer Lulu Guinness since August 2012, where she has galvanised the marketing strategy and become an ambassador for the brand thanks to her close relationship with Lulu.
As well as creating synergistic partnerships, enhancing digital content and brand communications, she has also introduced global marketing initiatives to stimulate and grow the brand’s consumer engagement.
After studying Fashion Communication and Marketing at Leeds University she started her career at All Saints as a Marketing Executive, where her fashion and branding prowess saw her quickly rise within the ranks of the company.
Fausto Caprini, managing director, Retex SpA
Fausto is the managing director at Retex S.p.A since 2010. In his current role, he manages the company’s initiatives in consulting and delivering bespoke services for the retail segment.
In 2010, he was appointed as Senior Advisor at Accenture Management Consulting, where he developed consulting services in order to support several customers to expand and improve their business in the global challenges of retail. Among the many: Coop, Agorà, Salvatore Ferragamo, Nespresso, Storytalia, TIM, Nespresso, La Rinascente. From September 2000 to November 2009 covered the position of Managing Director at Wincor Nixdorf, being in charge of the Italian operations in retail segment of the leading for retail IT solution Wincor Nixdorf.
Andrea Ghizzoni, director, Europe, Tencent
Andrea is in charge of leading all efforts of the company in Europe.
Before joining Tencent, Andrea has developed a significant experience in the Management Consulting industry: first in Cegos Group in 2003, then in Value Partners Group in 2007 and finally in McKinsey & Co. from 2009 to 2013. Before leaving the Firm, Andrea was a senior Engagement Manager, focusing both research and consulting activities in the Telecom, Media and Technology cluster, with a spike in the digital marketing domain.
This event is for consumer brand marketers only. It is free to attend but places are extremely limited. To apply for an exclusive ticket, please RSVP to to georganna.simpson@haymarket.com