Adidas is particularly delighted with the events – it is the shirt provider for both Germany and Argentina, while its ambassadors Lionel Messi and James Rodríguez won the Golden Ball and Golden Boot prizes respectively.
There’s only one way to win a :
— adidasfootball (@adidasfootball)
Golden Boot, James Rodríguez.
— adidasfootball (@adidasfootball)
Apple-owned Beats By Dre, , took to Twitter to congratulate German goalscorer Mario Gotze, who appeared in the brand's recent campaign.
It also released an ad featuring Naomi Campbell revealing that Germany stars such as Bastian Schweinsteiger would be given complimentary gold-coloured Beats By Dre Pro headphones.
You scored the game winning goal before you stepped on the pitch. Well played,
— Beats By Dre (@beatsbydre)
A golden finish for . Respect to . Your Custom Celebration Gold Pros are awaiting.
— Beats By Dre (@beatsbydre)
Other official World Cup sponsors, from Budweiser to Emirates and Visa, also reacted soon after the final whistle with celebratory messages. Nike, too, got in on the act with a Vine featuring star-of-the-moment Goetze.
Cheers to . We are proud to award every squad member an engraved Budweiser to toast their win.
— Budweiser FC (@BudweiserFC)
Congratulations on winning the World Cup
— Emirates airline (@emirates)
Disciplined, dynamic, skillful. captures its 4th star and raises the . They are where they want to be.
— Visa (@Visa)
Unstoppable, even on the world's biggest stage. is .
— Nike Football (@nikefootball)
German brands from Audi and Mercedes-Benz to Lufthansa celebrated their country's success, with the car marques playing on the fact Germany gain a fourth star to denote a fourth World Cup triumph.
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— AUDI AG (@Audi_Online)
The best extra weight we've ever carried!
— Lufthansa (@lufthansa)
The 4th Star For .
— Mercedes-Benz (@MercedesBenz)