Slazenger, maker of cricket bats and sponsor of the England cricket team, are giving another brand the chance to have its logo appear on the team's bats, after the International Cricket Council changed rules banning non-cricket logos from appearing on bats.
Jill Atkins, international marketing manager for Slazenger, said that there is already a good deal of interest being shown in the opportunity.
She said: "With today's increased TV coverage of the international and domestic game, our leading players are receiving far more media exposure and we feel there is a unique opportunity for another global brand to be associated with Slazenger."
The second logo would be placed alongside existing logos on all of the bats produced each year by the company, meaning it would be seen from grassroots level up to international test matches.
In the past, players have been left to organise their own deals. "But we feel it would be more beneficial to all parties if a partner was sourced centrally. Without a doubt, the collective value of Team Slazenger exposure will outweigh any existing individual player agreements," Atkins said.
The England team, including Alec Stewart, Mark Butcher and Mark Ramprakash, are set to play against Zimbabwe in a controversial tour, with the first test match to be held at Lord's, starting May 22.
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