Superbrands, the organisation that promotes the discipline of branding, has embarked on a project to identify the nation's 52 'coolest' brands.
The project is called Cool BrandLeaders and it will unveil the winners as part of a book launch in mid-August.
Those brands that make it into the book will be chosen by an independent council of experts including copywriters, marketing directors, managing directors and celebrities, including TV presenter Dermot O'Leary.
According to a spokesman for Superbrands, diversity is at the crux of the project with brands such as MTV appearing next to the likes of Asahi beer.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
