The distributor is aiming to tap into the growing premium end of the vodka market, which is worth almost £1.9bn in the UK, according to ACNielsen.
Launched in 1998, Russian Standard is distilled in St Petersburg and has three variants: Original, priced £11.99 a bottle, Platinum, £14.49, and Imperia, £29.99.
First Drinks, which is owned by distiller William Grant & Sons, said it hoped the brand's credentials would help it fulfil its ambitious growth plans.
The TV campaign will be backed by sales promotions and PR initiatives to raise brand awareness.
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