Thirty pairs will be released initially, hand-delivered in takeaway-style packaging, complete with chopsticks, two portions of laces and a fortune cookie, to 30 'sneakerheads' - opinion-formers who are enthusiastic about trainers and are likely to boast about the gift to others.
A further 250 pairs will be released in their original Japanese boxes in July, available from selected stores across Europe. An online campaign will create a buzz around the brand.
The campaign, devised by BlueberryFrog, will coincide with the launch of the film Kill Bill, in which Uma Thurman will wear a pair of the trainers.
_1.jpg)
.jpg)
