The company has invested £3m in the activity, which has been handled by ad agency Sutcliffe Reynolds Fitzgerald. It has developed a campaign intended to raise awareness of the services offered by TNT Post, which delivers both addressed and unaddressed items.
The ads, which will run in the trade press and introduce the strapline 'It's our business to deliver yours', explain the changes at the merged company. A direct campaign is also planned for later in the year.
Following the merger, TNT Mail and Circular Distributors will retain their separate management teams, but will share back-office operations.
TNT Mail, which will now be known as TNT Post UK, will compete with Royal Mail in the collection, processing and delivery of letters, bills and direct mail. Circular Distributors, a specialist distribution arm, is to be renamed TNT Post (Doordrop Media).
The latter was founded in 1952, when its first contract was to deliver 10m packs of Omo soap powder for Lever Brothers. It now handles 3bn items a year, and is the biggest independent distributor of free newspapers in the UK.
Recent client wins for TNT Post include HBOS and Telewest, while Lloyds TSB signed a deal with it in May last year to handle 100m items of mail.
The UK postal market was deregulated on 1 January.
_1.jpg)
.jpg)
