Ministry of Sound has appointed Unreal to design the packaging for its branded male and female toiletries ranges, which will hit the shelves next April.
Unreal, which was hired after a six-way pitch, will create packaging for the female range under the Hed Kandi label and the male line under the Ministry of Sound brand.
The Hed Kandi range will target women aged 20 to 30, while the male line will be aimed at men aged 16 to 24.
Ministry of Sound signed a deal with The Core Business in July to create the grooming products (Marketing, 5 July).
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