The logo is fun and full of movement, with the colours evoking the heat of the Brazilian experience (no dark greens or browns here). The curves are funky, sensuous and quite irresistible, and the bottle itself gives the impression that it is waiting to explode with energy and passion.
It is with the label - or rather the lack of it - that the designers have excelled. The exclusion of a label on the body won't scare off the more brand-cynical among us. What's more, the brand will never peel off (or be peeled off), and since no other beer bottle curves like this, it is instantly recognisable.
Design aside, the most important part of this product is the taste. In the same way that Apple has become a market leader by producing fantastic products in amazing packaging, let's hope Brahma tastes as good as it looks. Maybe we'll soon hear people proudly claiming they have had a Brazilian and enjoyed every minute of it.
- Design: Futurebrand, InBev.
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