Though the snacks are elongated Wheat Crunchies, Duets will not carry Wheat Crunchies branding. Priced at £1.49, they are available with three dips - sour cream and chives, salsa, and onion and garlic.
The octagonal tubs with cardboard sleeve, by Cunningham Design, stack vertically on-shelf.
The launch is an attempt by Golden Wonder to further tackle the adult snacking market, where commercial director Paul Monk admits Golden Wonder's rivals have "done a good job
- Walkers with Doritos, Procter & Gamble with Pringles and KP with McCoys.
Most of Golden Wonder's new product development has been in the children's or teens sectors, but future NPD will be split between youth and adult consumers.
Monk said: "This is the first Golden Wonder-branded product that is not a crisp since Pot Noodle. We are using Duets to re-energise the brand outside of crisps."
The company will promote Duets with sampling and point-of-sale. However, it will not advertise the product initially, following its decision a year ago to focus marketing spend closer to the retailer. "In the event there is a strong consumer response we can advertise later,
said Monk.
"If you put out a fundamentally good product it will do well."
Golden Wonder plans to launch four to six products each year, compared with three in the past three years. This year it has already launched Goalden Balls and the 'Quite Strong' premium crisps range.
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