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The company, which supplies equipment and smoothie ingredients to the coffee bar market, has appointed Dutton Merrifield to develop the name, brand identity and packaging. The drink will have the same name and branding regardless of where it is sold.

Espresso Essentials was founded in the mid-90s to cater for the UK speciality coffee market and provides drink ingredients to coffee shops - but not coffee beans.

Dutton Merrifield creative director John Stevens said the project presented an opportunity to reposition drinking chocolate. "It has long been perceived as a bedtime drink, but our new positioning will introduce it into urban cafe culture," he said.